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LUCA Pitch Spectacular

a 3 Part Series


We’re kicking off 2020 in a BIG way. In celebration of your creative spirits and in support of the business of your filmmaking, we’re presenting a groundbreaking new series to help elevate one of your film projects

to the next level.  

The series includes workshopping your verbal pitch, practicing in front of local film mentors, and presenting onstage at eTown to a film loving audience.


LUCA is redefining the industry-standard "pitch forum," but with a twist! We’re addressing the ever-present challenge of connecting filmmakers to individuals who can help get independent film projects off the ground and to the finish line. In this series, you’ll start with workshopping your pitch and have the potential to present on-stage at eTown before a packed audience. Participating filmmakers will:


  • Write a logline that sells, and use that logline to guide and create a powerful verbal pitch

  • Practice practice practice your pitch; learn how others hear and respond to it; and gain confidence in your delivery 

  • Gain a concrete understanding of critical business assets, and get those assets in place 

  • Pitch on-stage to an audience of potential donors, investors and producers and know how to handle the conversations that follow


In the spirit of LUCA and everything we stand for, this is not meant to be competitive. Instead, we’re creating a nurturing and inclusive space, for both filmmakers and film lovers alike. 

*Remember, members may just attend Part I, the workshop, to gain knowledge about verbal pitching & important fundraising assets.

From Workshop to Stage


“The Art of the Pitch: A Day-Long Workshop” 

Saturday, February 29 | 10am-6pm

@ the Arbor Institute, Boulder


“The Art of the Pitch: A Day-Long Workshop” 

Saturday, February 29 | 10am-6pm

@ the Arbor Institute, Boulder



“The Art of the Pitch: A Day-Long Workshop”



@ the Arbor Institute, Boulder

There is perhaps no skill more important for an independent filmmaker to hone than the verbal pitch. This full-day workshop, led by renowned filmmaker coach Joanne Butcher, will teach you how to deliver a pitch so powerful that people will be rushing up to you to get involved. You will also learn about the business assets necessary to turn those conversations into tangible funds afterwards. You don’t have to participate in the entire series to attend this workshop.

Lunch and light refreshments provided.



“Practice Makes Perfect” 


@ SoundSpace Studio, Boulder

Now that you’ve had a couple weeks to apply Joanne’s teachings, here’s a chance to practice delivering your new pitch to a panel of local film luminaries who are operating at the highest levels in the industry. This event is small and intended to help you embrace the discomforts of standing on a stage, speaking to an audience, and enduring the unknowns. Depending on the number of filmmakers pitching, the panel might also have time to offer feedback on business assets such as budget and timeline. Light refreshments provided.

For more information email:
after reading FAQs 


“LUCA Pitch Event!"


@ eTown Hall, Boulder 

We can’t think of a better way to reward all of your hard work by offering you the stage at eTown Hall + a packed audience of donor-minded, cause-driven individuals and businesses. Filmmakers will get eight minutes on stage to make a verbal pitch and share a short teaser if one is available. There will be ample time for filmmakers and guests to interact in the lounge area before and after the pitches. If your project is fiscally sponsored by LUCA, you will also have an additional opportunity to receive texted donations throughout the evening.  Food and drinks available.

Film Preview




Film projects of all stages are welcome! To be considered for advancement from Part I to Parts II and III, you will need a budget, timeline, and impact/distribution ideas in place, as well as an unwavering sense of story. From that pool, Joanne & LUCA staff will determine which projects move forward to Parts II & III.



Pitch Event

HUGE Thank You to our Sponsors & Local Community

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